Wednesday, March 07, 2007

Health websites need personal testimonies

The BBC News is today reporting an ESRC funded study by Northumbria University under the heading 'Personal' health websites sought, which found "People searching online for health advice often reject sites giving high quality information in favour of those with a human touch".

The findings showed users did not like adverts & didn't trust drug company web sites, but looked for those with personal stories to which the reader could relate.



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